Pulse

Less noise.
The alerts that matter.

Pulse learns what normal looks like for your business and only fires when something genuinely deviates. No more alert fatigue.

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metric

active_sessions

current

1,840

expected

3,200–3,800

deviation

-42%

High severity

2 min ago

Active sessions

Activation in EU markets fell from 34% to 22% over the past 6 hours.

Baseline

Anomaly

Oct 1

Oct 8

Oct 15

Oct 22

Oct 29

Sent to #product-alerts

Delivered 1m ago

metric

active_sessions

current

1,840

expected

3,200–3,800

deviation

-42%

High severity

2 min ago

Active sessions

Activation in EU markets fell from 34% to 22% over the past 6 hours.

Baseline

Anomaly

Oct 1

Oct 8

Oct 15

Oct 22

Oct 29

Sent to #product-alerts

Delivered 1m ago

Adaptive baselines, per metric.

Pulse builds a normal range for every data point it watches. Thresholds adjust automatically as your business grows.

Active sessions

/ 100

Source:

Stride

Mixboard

Score breakdown

Deviation from baseline

-34% · high

Timing context

peak traffic window

Business impact

revenue-critical metric

Historical recurrence

first occurrence

Active sessions

/ 100

Source:

Stride

Mixboard

Score breakdown

Deviation from baseline

-34% · high

Timing context

peak traffic window

Business impact

revenue-critical metric

Historical recurrence

first occurrence

Severity scoring with context.

Not every deviation is an emergency. Pulse scores each alert by impact and timing so you know what to act on first.

Most tools alert you to everything.
Pulse only tells you what matters.

01 / STEP

Understand your company

Atlas analyzes your startup profile, traction, pitch deck, and funding objectives.

02 / STEP

Build your strategy

Severity is weighted by how far a deviation sits from baseline, when it's happening, and which metrics are affected. A ranked signal, not a flat list.

03 / STEP

Adapt as you progress

The right alert reaches the right person every time. Route by severity, by team, or by source — without anyone manually deciding who gets what.

01 / STEP

Understand your company

Atlas analyzes your startup profile, traction, pitch deck, and funding objectives.

Active alerts · Ranked by impact

Conversion rate drop

Critical

-34% from baseline

peak traffic window

API response time

Medium

+12% above baseline

off-peak hours

Conversion rate drop

Low

+12% above baseline

Sunday pattern

02 / STEP

Build your strategy

Severity is weighted by how far a deviation sits from baseline, when it's happening, and which metrics are affected. A ranked signal, not a flat list.

Active alerts · Ranked by impact

Conversion rate drop

Critical

-34% from baseline

peak traffic window

API response time

Medium

+12% above baseline

off-peak hours

Conversion rate drop

Low

+12% above baseline

Sunday pattern

03 / STEP

Adapt as you progress

The right alert reaches the right person every time. Route by severity, by team, or by source — without anyone manually deciding who gets what.

Routing rule · Growth

Active

metric

conversion

deviation

20%

and

the following:

time

business hours

campaign

active

then

route to

Threadbase

# growth-team

AlertDuty

on-call

01 / STEP

Understand your company

Atlas analyzes your startup profile, traction, pitch deck, and funding objectives.

Active alerts · Ranked by impact

Conversion rate drop

Critical

-34% from baseline

peak traffic window

API response time

Medium

+12% above baseline

off-peak hours

Conversion rate drop

Low

+12% above baseline

Sunday pattern

02 / STEP

Build your strategy

Severity is weighted by how far a deviation sits from baseline, when it's happening, and which metrics are affected. A ranked signal, not a flat list.

Active alerts · Ranked by impact

Conversion rate drop

Critical

-34% from baseline

peak traffic window

API response time

Medium

+12% above baseline

off-peak hours

Conversion rate drop

Low

+12% above baseline